Is Your Website a Thing of Beauty?

This excerpt is courtesy of WPMUDEV. Read the full article at

An Examination of the Facts

There are a number of places you can look to for insight on how well your website and business are performing. The number of leads your team converts on a regular basis is one. Google Analytics is another and will allow you to check in on your website’s performance and your visitors’ behavior.

Then there are the surveys and research regularly conducted that can help you get a sense for the current state of affairs in marketing and whether or not you are on-trend. The big topic of discussion these days? Marketing imagery:

Marketing Visuals

In CMO Council’s white paper “From Creativity to Content,” they took a look into how marketing has changed alongside the rise of social media:

  • 65% of marketing professionals stated that visuals are key to their brand’s story.
  • The majority of those surveyed also believe that marketing will rely more on the use of visuals in the future.

Website Visuals

A 2015 report by Adobe investigated users’ website preferences:

  • If given 15 minutes to read something online, 66% of those surveyed preferred looking at something beautiful as opposed to something plain in design.
  • When visiting a site where images failed to load, 39% left the website.
  • When visiting a site where images took too long to load, 39% also indicated they would leave the website.
  • When visiting a website that had an unattractive design or a disorganized look, 38% abandoned the website.

Color in Visuals

Conversely, Xerox’s research focused on the positive effect of color in design and photography:

  • In terms of sales, colorful business collateral and design sells up to 80% more.
  • In terms of brand identity, color also contributes to an increase in recognition by up to 80%.

All of these experts are talking about how varying visual elements play a role in marketing. But what do all these numbers really mean?

If you take a closer look at these research elements, they’re conveying the same key point: visuals improve the user experience (UX). Regardless of what sort of computer or device your website is being viewed on, users respond better to something that is colorful, that works well, and that is easy to follow.